Strategy Consulting

KALAE Strategy advises executives and top managers at each stage of the development of their business

STRENGTH

A global & crossfunctional business approach

EXPERTISE

From strategy design to its implementation:

  • Corporate Strategy
  • Business Strategy
  • Operational Strategy

CUSTOMER

From Start-Up to International Corporate.

At Corporate, regional et affilate levels.

SECTOR

We work in various areas of of Life Science industry:

  • Pharmaceuticals
  • Biotech
  • Medtech
  • E-health
  • Home healthcare

KALAE Strategy accompanies executive managers and functional/operational managers at each stage of your business development to facilitate strategic decision-making, achieving sustained and profitable growth.

KALAE Strategy helps your organization identify business opportunities, develop and execute a winning strategy and improve your operational performance, based on a global and cross-cutting approach, focused on value creation for your business, your shareholders and your clients.

EXPERTISES

By combining several expertises, KALAE Strategy provides a tailored approach
to collaboratively design solutions that fit your needs and fulfill your strategic ambitions.

CORPORATE & BUSINESS STRATEGY

  • Corporate/Company strategy audit
  • Business Unit strategy
  • Environnement scanning
  • Portofolio strategic planning
  • New products and services development
  • Business development
  • Brand strategy
  • Support to startups in development
    and fund raising

OPERATIONAL STRATEGY

  • Marketing plan
  • Value proposition
  • Segmentation and targeting
  • Go-to-market for new offer
    & commercial organization
  • Product Life Management
  • Sales force effectiveness
  • Ressource allocation optimization
  • Support to startup in operational implementation

ORGANIZATIONAL TRANSFORMATION

  • Organizational strategy
  • Decision-making process
    and organizational practices

KALAE Strategy

Gaëlle BOTERF
President & Founder

18 years experience in Healthcare industry
France & international

  • Executive MBA in General Management
    (Paris 1 Sorbonne University)
  • Executive Training in Marketing & Healthcare
    (ESCP Business School)
  • Master degree in Marketing
    (ISG Business School)
  • Master degree in Biology & Physiology
    (Paris-Saclay University)

Gaëlle is the founding President of KALAE Strategy. She has both company/business and scientific skills, and 18 years of experience in Healthcare industry, in France and internationally. She previously worked for 10 years in pharmaceutical companies (Sanofi, Novartis, LEO Pharma, Boehringer-Ingelheim) and for 8 years in Air Liquide Healthcare (medical gases and devices, E-health, home healthcare).

Gaëlle held strategic and operational positions with Executive Committees, operational and R&D staff. She has an expertise in Corporate strategy, business & operational strategy, marketing & sales, Sales Force Effectiveness, startup consulting.

Areas of expertise in Healthcare industry:

  • Drugs: primary care, specialty and hospital
  • Medtech
  • Biotech
  • E-health
  • Home healthcare

Management scope: Corporate & affiliates, France, Europe & International

Gaëlle is French, she works in English and in French.

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